A verified badge is a check that appears next to an Instagram account’s name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.
Only some public figures, celebrities and brands have verified badges on Instagram. Not all Facebook Pages with verified badges have verified badges on their Instagram accounts. Currently, only Instagram accounts that have a high likelihood of being impersonated have verified badges.
If you don’t have a verified badge on Instagram, you can link to your Instagram profile from your official Facebook page to help let people know that you’re authentic.
No, even if your Instagram account is connected to a verified Facebook Page, it won’t automatically be verified.
Some accounts are verified by Instagram to let people know that they’re authentic. If an account is verified, a blue verified badge will appear next to their name in search and on their profile.
Accounts with verified badges are well-known public figures, celebrities and global brands on Instagram. These accounts have been given verified badges because they’re likely to be impersonated. We verify accounts to ensure people in the Instagram community can easily find the authentic people and brands they want to follow.
Learn more about what you can do if someone is impersonating you or someone you know on Instagram.
To request a verified badge, you must be a public figure, celebrity or brand and meet certain account and eligibility requirements.
To request a verified badge:
Keep in mind that even if your account is eligible for verification, submitting a request doesn’t guarantee that your account will be verified. Learn what happens after you apply for verification.
Instagram will never request payment for verification or reach out to ask you to confirm your verification.
Once we review your request, you’ll receive a notification letting you know if your account has been verified or not. If your request is denied, you can submit a new request after 30 days.
Keep in mind that Instagram can remove verified badges at any time, and may take away your badge or disable your account if you:
If your account doesn’t have a verified badge, there are other ways to let people know you’re authentic. For example, you can link to your Instagram account from your official website, Facebook Page, YouTube or Twitter account.
Right now, only some public figures, celebrities and brands have verified badges. You can request a verification badge by using the following steps, however submitting a request does not guarantee that your account will be verified.
If your account doesn’t have a verified badge, there are other ways to help let people know that you’re authentic. To demonstrate authenticity on your business profile, you can:
We look at a number of factors when evaluating Instagram accounts to determine if they’re in the public interest and meet our verification criteria.
In addition to following Instagram’s Terms of Service and Community Guidelines, your account also needs to be:
Keep in mind that if you provide false or misleading information during the verification process, we will remove your verified badge and may take additional action to delete your account.
Source: Instagram Official page (Nov 2018)
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